Diverse Enterprises


Welcome to the hub of innovation and entrepreneurship at Amar's Enterprises. Here, we showcase Amar Rasheed Skinner's diverse portfolio of businesses, each reflecting his vision of transformative change and societal betterment. From health care to coaching and felony reform, explore the unique enterprises that Amar has founded, owns, and operates, and discover how each contributes to a better world.

CD Coaching Group

Certified Development Coaching Group


Gain Control with CD Coaching Group

Step up to stronger emotional control with The Certified Development Coaching Group. Our team guides you through handling tough emotions with practical, proven methods. Simple, flexible, online guidance to help you, your family, or your teens stay calm and collected. Start building a more peaceful life today.

E.F.E.R.M.

Ex-Felon Entrepreneurship Retail Museum of Avoidance

Transform Your Future with EFERM

Join EFERM's mission to reshape lives beyond incarceration. Our Ex-Felon Entrepreneurship Retail Museum of Avoidance is a beacon of hope, paving new paths for those seeking change. Dive into "The Breaking out of the Box Tour" and discover how empowerment and education can unlock true freedom. Take the first step towards a life filled with possibilities.

Pure Healthcare, LLC

Home Healthcare That Matters

Pure Healthcare is an independent, locally rooted home healthcare company serving the Hampton Roads area and beyond. Founded on the belief that quality care should feel personal, Pure Healthcare provides compassionate, flexible in-home support for individuals of any age — from daily living assistance to skilled care and companionship. Their caregivers are carefully selected, trained to the highest standards, and matched to each client based on real needs and shared values. The mission is simple: help people live with independence and dignity in the comfort of their own home.